CM Intel Reports

“Competition is for losers…so don’t focus on competitors”

Many people say not to worry about your competition. 

Some folks argue that you should only care about your customers, not your competitors. That sounds good, but it's outdated. 

Two decades ago, your customers weren’t really aware of your competitors and finding products for their problems, let alone multiple competing products, was difficult. Ads were new (and definitely not targeted) and we didn’t write content, so information was siloed.

Competition is now permanent. If you ignore your competitors, you’ll fail to defend your flank from attacks. You'll also overlook a prime opportunity to redirect revenue from them to your business.

In research looking at 3.2k companies, those who utilizes competitive intelligence had*:

• 23.7% lower customer acquisition costs
• 18.9% higher customer lifetime value
• 15.4% higher customer satisfaction

 And these are the results we want you to get.

Introducing the CM Intel Reports

The strategy of your current and future competitors is public. It sits in millions of unstructured documents that we synthesize, analyze and visualize so we can give you unrivaled competitive intelligence.

We’ve decided to launch these findings in the CM Intel Reports, a quarterly email that gives you deep insight into gaps in the market and how you can take advantage of them.

What you will get:

1. Industry Growth and Sentiment Trends: You will know how customers and potential customers view companies in your industry. Do they like the product? Which type of customers like the product most? Why? How’s that changing over time? Are they continuing to buy? Have they stopped?
2. Industry Media Monitoring: Here are all the media sources we’re going to track for companies in your industry:
   • Marketing, sales, and customer email lists
   • Social media feeds
   • Paid media
   • Job postings
   • Glassdoor reviews
3. Synthesized, analyzed and visualized: Your job is to analyze and implement, not to collect and clean. No B.S. No jargon. Just the insights you need into the markets and companies you need to care about.

We plan to charge $30 per month as we expand our team and invest more into CM Intel.

But for you, our early beta users, we’re charging a one time fee of $30 for a lifetime access to all our reports, which includes past reports as well a new report every quarter.

And if you’re unhappy with the product, just tell us and we’ll refund you your money...no questions asked.

Talk soon and good luck, 

- Bawan Halgurd, CEO of CM Intel

*Paddle & Patticus, 2023